ABOUT US
A strategic branding and guest experience consultancy for exceptional brands.
Based in Los Angeles, Sproveri Group works with established hospitality, food & wine, and guest experience brands to strengthen visibility, clarify positioning, and shape how they are experienced online, in the press, and in person.
We specialize in brand communications and launch activations that support growth and defining messaging, aligning marketing and communications strategy, and creating meaningful visibility.
Sproveri Group operates as a strategic partner bringing structure, clarity, and visibility execution to amplify the brand and the guest experience.
MEET OUR FOUNDER
Founder || Managing Director, Diana Sproveri
Diana Sproveri is a Los Angeles–based brand strategist and PR consultant with over two decades of experience helping hospitality, lifestyle, and cultural brands clarify positioning, align communications, and drive growth through cohesive visibility initiatives.
With a background in mega beauty brands, luxury accessories, and culinary concepts, Diana brings a unique breadth of experience across food & wine products and hospitality concepts, elevating large companies and bringing growth to boutique brands with two decades of expertise.
As a pastry chef, Diana founded Lollibakes®, a nationally recognized dessert brand featured in Food & Wine Magazine, Martha Stewart Weddings, People, Food Network, and The Rachael Ray Show. That experience as an owner/operator — building, scaling, and marketing a consumer brand from the inside — continues to inform her practical, growth-driven approach to branding.
Today, Diana leads Sproveri PR as a strategic consultancy working at the intersection of brand positioning, communications, and guest & consumer experience. Her work focuses on helping brands show up with confidence, consistency, and credibility in competitive markets.
LET’S CONNECT
Let’s amplify what makes you unforgettable.