Sproveri Group

Founder || Managing Director, Diana Sproveri

Great businesses become stronger when the concept, customer experience, programming and brand work together.

Sproveri Group is a brand strategy, experience and marketing consultancy helping businesses develop new concepts, reposition existing ones, improve the guest experience, create programming that drives engagement, and build stronger brands.

Founded by Diana Sproveri, the firm brings together expertise in concept development, hospitality, food & beverage, programming and activation, brand strategy, marketing and communications to help businesses differentiate themselves, attract the right customers, build loyalty and create new opportunities for growth.

Experience from more than one side of the table.

As a chef and hospitality entrepreneur, Diana built and operated her own culinary brand, creating programs and experiences for private clients, luxury brands and entertainment-industry events. Her career has also spanned brand strategy, marketing, communications, events and business development, giving her a firsthand understanding of both creating an offering and building the audience for it.

Today, her work in hospitality consulting and professional dining brings her into projects alongside architects, designers, operators and corporate teams, providing a unique perspective on how concepts move from business strategy through programming, operations, design and ultimately to the customer.

That cross-category perspective helps her identify opportunities others may miss—whether it's a new revenue stream, an underused amenity, a stronger membership model, more engaging programming, a better guest journey, or a clearer way to position the brand.

The goal is always the same: create a business people understand, choose, engage with and ensure their success.